Graphic and marketing material design
Together with Rabobank, &samhoud has developed an AR strategy that helps Rabobank achieve their goal of becoming the bank of the future. With the augmented reality (AR) app, Rabo Pinpin, they make children aware of the value of money in a playful way. In the app they can earn, save, and spend virtual money in a reliable and safe environment. You can download the app in the App Store or the Google play store.
During this campaign, I was responsible for the marketing materials. For the design of these materials, I could use images, fonts, colors, and other assets from the game. I also worked closely with the project manager and a copywriter for the content and text. I have worked on both printed and digital materials. The printed material consists of flyers and advertisements. The digital material consists of social media posts and feature art for the stores.